Packaging redesign for Bud Light, Budweiser following Dylan Mulvaney fiasco: Report

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Anheuser-Busch continues to feel the heat in the wake of the marketing fiasco surrounding transgender celebrity Dylan Mulvaney.

So much so that the beer company is planning a temporary redesign for their Bud Light and Budweiser aluminum bottles, according to a report.

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“It’s an aluminum bottle,” a source told the New York Post. “I believe it is the only package that will be transitioning, but I am not 100% certain on that.”

One redesign reportedly involves creating a camouflage print and images of the “Folds of Honor” program, a fund that helps provide families of fallen and disabled service members and first responders educational scholarships.

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The outcry among conservatives began when the beer company sent Mulvaney a promotional Bud Light can featuring her face as a way to celebrate her first full year as a trans woman.

Anheuser-Busch has seen a drop in recent sales of Bud Light, down 23.4% year over year in the week of April 29, according to Bump Williams Consulting and NielsenIQ data obtained by the Post.