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Specialist gaming tech company helps developers and publishers maximize the earning power of their IP

SuperScale, the revenue growth engine for the games industry with pioneering game management and publishing services, today announces it has raised USD$5.4 million (€5 million) in a Series A funding round. The funding will enable SuperScale, which has worked with major game publishers including EA, Fingersoft and Big Fish Games, to expand its market-leading services aimed at transforming commercial effectiveness across a game’s entire infrastructure.

Founded in 2015, SuperScale offers a comprehensive SaaS analytics platform that helps game developers and publishers identify revenue-boosting strategies as well as expert publishing and game management services to grow game earnings. The company’s Series A round was led by Venture to Future Fund with participation from Across Private Investments and Zero One Hundred and is the company’s first major capital raise following a small seed round in 2020. Since then, SuperScale has successfully grown into a 70-strong team with offices in London, Bratislava and Gdansk.

The new funding will enable SuperScale to expand its revenue-growth services and offer them to more developers and publishers globally. This includes its pioneering Venture Publishing approach where SuperScale invests into customers’ games, taking on direct responsibility for their marketing, monetization and liveops. This investment is recouped from a revenue share on the additional profit subsequently generated by the games.

“For nearly ten years SuperScale has been quietly gaining traction with its unique blend of data and professional services; combined with a ‘grow games or go home’ approach,” the founder and Chief Executive Officer for SuperScale, Ivan Trancik, said. “In 2023, it’s arguably more difficult than ever for companies to scale their games, so it felt like time to expand the scope and depth of our services to support more developers and publishers to succeed. This funding endorses the incredible hard work of our team and will help us hit major milestones in our ambitious roadmap as we drive rapid growth for SuperScale and our customers alike.”

“SuperScale offers an ingenious blend of scalable technology and an expert team that combine to create something unique and remarkable in the market today.” the Board of Directors Vice-Chairman for Across Private Investments, Tomáš Baláž, said. “It has an innovative yet robust business model that is ideal for the current economic climate both globally and within the games industry specifically. We couldn’t be more excited to make this investment into Ivan and the SuperScale team. It has been a privilege for Across Private Investments to be a part of this unique and once in a generation opportunity emerging in our region.”

“SuperScale’s approach is a win for us,” the co-owner of United States mobile games developer and publisher, NimbleBit, which works with SuperScale on its popular titles including Tiny Tower and Pocket Frogs, Ian Marsh, said. “We retain ownership of all our IP while they continually manage, improve and grow our titles for a share of the profit. We’re now seeing record-breaking revenue from ten-year old games, which in this landscape is monumental.”

SuperScale is experiencing huge growth in demand driven by unprecedented changes to the business model of mobile games following Apple’s privacy-first policy changes in 2021. The company has doubled its headcount since 2019 and opened a dedicated London office in 2022 and Gdansk office in 2023 in addition to its Bratislava headquarters.

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