Marcus Jordan, the son of legendary NBA star Michael Jordan, has been in the headlines lately, as he’s dating Larsa Pippen, the ex-wife of Scottie Pippen.
But Jasmine Jordan, the 30-year-old daughter of the legendary NBA star, is also worthy of some headlines.
Jasmine Jordan is helping preserve the Jordan brand legacy.
“Currently serving as a field representative at the Jordan Brand, she works with 13 WNBA athletes, including Aerial Powers, Dearica Hamby and Rhyne Howard. Expanding into the female athlete space, the Brand is now partnering with athletes outside the WNBA; the team recently signed Jess Sims, a Peloton instructor,” Forbes writes.
Jasmine Jordan recently celebrated the brand’s success at a big event.
“Our consumers are keeping us honest,” Jordan told Forbes. “Our competitors are keeping us on our toes too respectfully. It’s a matter of, ‘Hey, you can’t just ride on the Jordan name forever.’ At the end of the day, he’s retired, and we’re entering the phase where these kids have never seen him play. So now, bringing them into the Brand and bringing them into the family is even harder. We knew the day was going to come. We’re starting to see it more and more, and so having the right athletes authenticate us is a huge piece of it.
We’re making those pivots and changes, and even when we’re signing our athletes, it’s not just basketball from the women’s lens. We just signed [Jess] Sims. Everyone was like, ‘How does this fit?’ When you think about it, she’s an athlete, no matter what. She’s showing up in spaces where we authentically are part of… So for us, it’s how else we can continue to evolve that and our roster. For women specifically, it will be one of the easiest but most exciting spaces to do it in.”
Jasmine Jordan is married to former Syracuse men’s basketball player Rakeem Christmas.
The couple has one child together.
It will be fun to see what Jasmine Jordan can do with the brand moving forward.
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