The Polestar Snow Space is open until late February for consumers to book Arctic test drives of the Polestar 2 EV. At that point, Polestar will demolish the structure and return the snow to the ski slopes.
“The city of Rovaniemi is known for its wonderful design,” Martin Österberg, marketing manager of Polestar Finland, said in a statement. “We wanted to honor this by creating a beautiful work that was inspired by our brand’s minimalistic and pure design language. The choice of building material was easy due to the location and our desire to use circular materials: of course, it had to be built from snow.”
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