Prada Linea Rossa Celebrates Juxtapositions in its Spring/Summer 2023 Campaign

In these photos, we see solitary urban hikers at home in the paradoxical landscapes of the 21^st century, relying on Linea Rossa gear to thrive. The clothing itself speaks to these “interlocked realities,” drawing inspiration from human movement and corporeal needs, translating them into adaptable, technical garments packed with futuristic textiles, seams-turned-graphic devices, and monochrome black or white colorways punctuated with fluorescent orange pieces. In 2023, Linea Rossa is a home for the body, sheltering it against the contradictions of the world by embracing them. To drive that point home, Prada even collaborated with OMA to design a hyperlight modernist tent that stands out even in urban environments, thanks to its multifaceted construction and signature red lines. 

Scroll through to see more from the Spring/Summer campaign, then hit Prada.com to shop Linea Rossa yourself.