Just last month, NATIVE Sound System—the music project from Nigeria’s NATIVE Magazine—dropped their debut album, NATIVEWORLD, an ambitious, globe-trotting project that united artists and creatives from across the diaspora. Nestled between contributions from the likes of Knucks, Arya Starr and Teezee was “Wedding Ring”, a group effort with WANI, BOJ, Odunsi The Engine and Odeal For “Wedding Ring” and it’s just been given a fresh set of visuals.
Director Emmanuelle Loca-Gisquet and co-director Asia Ahmad handle this one, going all out to capture the tornado of emotions that take over on a happy couple’s big day. As the four artists take their turns on Trill Xoe and Sholz’s gently bumping Afrobeats instrumental, we flash through scenes building up to the momentous occasion—from wardrobe and hair disasters to the pristine photoshoot. Then, when it’s all finally done, the lights come down and the party starts.
Hit play on the video above and then make sure you get into the rest of the album below.
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