Preview: New ‘Hello Kitty’ brings ‘Animal Crossing’ vibes to Apple Arcade

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I can’t believe I’m saying this, but I’m excited for a Hello Kitty game. The Sanrio character and her cute cadre haven’t exactly set the video game world on fire with their projects, but “Hello Kitty Island Adventure” is different.

Coming out on Apple Arcade on July 28, this title by the developer, Sunblink, takes the Sanrio characters and blends them with “Animal Crossing”-style game. It’s a cozy life sim game that follows the crew as My Melody was invited to open up a gift shop at Big Adventures Park at Friendship Island. It sounds like a promising opportunity, but when the Sanrio crew arrives, they discover that the locale is in disrepair.

It looks like a Scooby Doo ghost town, but not to fret, Hello Kitty and friends rally and decide to fix it up. That takes players on a 45- to 50-hour initial adventure.

“We’re bringing a triple AAA game to Apple Arcade,” said Julian Farrior, Sunblink CEO. “It’s multiplayer, open-world game that’s about personal expression. It’s endlessly extensible.”

Sunken Ship in Hello Kitty Island Adventure
“Hello Kitty Island Adventure” has an enormous world to explore that includes an sunken ship. (Apple) 

THE LAY OF THE ISLAND
Players create their own animal avatar and help spruce up the park, which has several themed biomes including an underwater realm, Mount Hothead (home of Aggretsuko), Spooky Swamp and Gemstone Mountain. Each region and its shops feature a Sanrio character. For example, Hello Kitty runs the cafe, where players can bake sweets for the island’s inhabitants and visitors. My Melody takes on the Tom Nook role and assesses the player’s overall vibe score while also selling items.

Each Sanrio character plays a role in the “Island Adventures” systems. The Hello Kitty cafe offers up a cooking mechanic and the treats players create help raise the friendship level for other friends they meet along the way. Increase a friendship high enough and players can invite the Sanrio character to help them explore the world.

The benefit of a partner is that each one provides a bonus. With Hello Kitty, she gives players a boost to cooking, and that’s helpful when visiting places such as Mount Hothead, which has a pizza oven.
Upgrading friendships also unlocks new side quests, cosmetics and upgrades to crafting, which is another system in “Island Adventure.” Players need to craft items to harvest resources and create gifts for the other Sanrio characters. Those presents are another way to increase buddy scores. Everything in the game is all about leveling up those friendships.

A rustic cabin in Hello Kitty Island Adventure
Players can decorate empty cabins in “Hello Kitty Island Adventure” and that will attract different visitors. (Apple) 

CUSTOMIZING CABINS AND A PUZZLE ELEMENT
In addition, players will uncover empty cabins in the park. In another nod to “Animal Crossing,” players can decorate it each one and that will attract visitors. If a cabin has the right furniture and baubles, a rotating visitor may even decide to stay.

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