“I think I am yearning for escapism,” says Prisca Franchetti over Zoom. “It’s something I need and I think my customer needs too.” After taking over a year off, Franchetti is back with a vibrant new collection photographed on friends and models, paparazzi-style, on the streets of New York.
The sauciness of the Priscavera woman remains in effect, with frilled minidresses, double-waistband bikini bottoms, and tight, strappy slips in peppy dots and lively colors. Her materials have been elevated, including her popular mesh, and her styles have been trimmed down—literally and metaphorically—to a core selection of pieces. “I slowed down over the past year and wanted to keep it that way,” she says of her concise collection.
Even with a more serious approach—and Franchetti has always been dead serious about her business—her cheeky glamour persists. Customers will love her thicker bonded jersey pieces with pierced straps and a new demographic will respond to her mossy taupe suiting. The Hot Girl Summer look has proven most lasting with young British designers, but Franchetti shows New York girls know how to flaunt it best.
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