Quiet luxury has come for our hair (so here’s how to get expensive hair without a bank balance to match)

Celebrity hairstylist Jenny Cho, who has created quiet-luxury hair looks for stars like Ana de Armas, Mia Goth, and Anna Sawai, has noticed a shift in red-carpet glamour. “Understated simplicity is stunning and people are quieting down where less is more,” she says. For Cho, the trend is all about “chic minimalism and the power of restraint.”

When it comes to coloring, rich shades like expensive brunette exemplify quiet luxury. Shvonne Perkins, master colorist at Madison Reed, says dye jobs have also become much more minimalist. “Quiet luxury is bringing everyone back to classic colours. It’s all about finding a classic tone that works specifically for your complexion and wardrobe,” she says. “Doubling down on something that complements you rather than chasing the latest trend is in, and as a result, we’re seeing rich tones in every shade family take the stage. These colours are natural in tone, that you could have been born with–even if you weren’t. Quiet-luxury hair colors are effortless and are not overdone”

The best part? Quiet-luxury hair looks require minimal effort. For an easy way to get the look at home, Cho recommends creating a simple base and elevating the look with quality hair accessories. “Start with a clean simple part,” she says. “You can wear a centre or side part, or slick straight back and pull together into a low, mid, or high ponytail into a clean knot.”

Once you have your updo secured, it’s time to get creative. “Hair accessories can also play a big part, look for abstract, interesting shapes or keep it French and look for French tortoise hair pins and clips,” Cho says.