Red Lobster’s Ultimate Endless Shrimp promotion is becoming, well, endless.
The seafood restaurant chain — the world’s largest — has announced that its most famous deal will now be offered all day, every day.
For $20, customers may select two shrimp preparations to start with, then keep ordering more until they are full. And each meal will still come with one side dish and Cheddar Bay biscuits.
“Ultimate Endless Shrimp has been an iconic promotion and a guest-favorite tradition at Red Lobster for more than 18 years,” said Patty Trevino, chief marketing officer at Red Lobster, who added in her statement that the company will be dropping more shrimp news later this year.
While she didn’t indicate what would make a deal of this sort possible, the industry publication Undercurrent News said the chain is “pouncing on low prices.”
Currently, five shrimp options are offered: Garlic Shrimp Scampi, Coconut Shrimp, Shrimp Linguine Alfredo, Grilled Garlic Shrimp Skewers and Walt’s Favorite Shrimp, which is hand-breaded, butterflied, fried shrimp served with cocktail sauce.
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