Review: ‘Air’ tracks Nike’s ascension to the sneaker peak

By Lindsey Bahr | Associated Press

The new movie ” Air ” is technically about a shoe. There is nothing especially extraordinary about this shoe. As the Q-like Nike designer Peter Moore (Matthew Maher) explains, the last significant change to footwear was made some 600 years ago when the decision was made to differentiate the right and left feet. The Air Jordan is, at the end of the day, just another shoe.

No one coos about how comfortable it is. No one waxes poetic about its performance enhancing abilities or how many podiatrists recommend it for sporting purposes. No one even tries it on.

That’s because “Air,” directed by Ben Affleck from a smart script by Alex Convery, is not really about the shoe at all. Nor is it about Michael Jordan, who has exactly one line in the film and is mostly seen from behind and in silhouette. It is about the men – and they were all men – of Nike who defied the odds and signed the rookie despite being a very distant third to Adidas and Converse in the basketball sneaker game in 1984.

This is not a sports movie, however. If “Moneyball,” a spiritual cousin to “Air,” was baseball-adjacent, “Air” is about as far away from the game of basketball as one can get. The sport and romance of basketball in “Air” is almost completely beside the point, which is in some ways the most honest way for a couple of Gen-Xers to make a sincere movie about a corporate brand’s biggest success.

“Air” is more “Mad Men,” but without the glamour. In 1984, everything was brown and drab, except for the grape-colored sports car driven by Nike CEO Phil Knight (Affleck, in a comedic role about C-suite eccentricities and ineffectuality). Even the new stuff looked old. There are only so many ways cinematographer Robert Richardson can shoot a corporate office park and series of conversations between men in ill-fitting polos and khakis. But Affleck and his music supervisor do have fun with their conventional but not ineffective needle drops.

The center of “Air” is Sonny Vaccaro (Matt Damon), a Nike exec with a basketball scout’s eye for rising talent. He is not, at least on the surface, a slam dunk movie hero. Sonny is out of shape, as the movie reminds us with cruel frequency, he’s middle aged, he doesn’t have a family and he seems to do all his grocery shopping at the gas station. All he has is this job, which isn’t going especially well. And his big idea to bet on Jordan, and Jordan alone, has everyone — Knight; Jordan’s hot tempered agent David Falk (Chris Messina); Nike execs Rob Strasser (Jason Bateman) and Howard White (Chris Tucker); college ball coach George Raveling (Marlon Wayans); and Jordan’s mom Deloris (Viola Davis) — essentially telling him he’s crazy.

One big issue with “Air” is that the dramatic stakes never really quite crystalize or spark excitement in the way that the best movies do when you go in knowing the ending. There are no life-or-death scares or thrilling plane escapes at the end for Affleck to fall back on for tension. Nike was not even an unsuccessful company on the brink of collapse, they just hadn’t cracked the basketball market to the satisfaction of their shareholders yet. It’s hard, as an audience member, to discern whether your own apathy is because you know the outcome or because the story hasn’t convinced you to care enough.