Rihanna is singlehandedly giving ‘maternity style’ a rebrand

While we never once doubted the power of Brand Rihanna, what we could have imagined her – or indeed anyone – doing is singlehandedly rebranding the whole concept of maternity wear. Suffice to say, Rihanna has basically chewed up and spat out the rule book when it comes to pregnancy fashion – which has typically revolved around stretchy fabrics and “flattering”, “bump skimming”, “easy-to-wear” pieces.

Instead she’s done it her own iconic way, and that involves some serious looks that make her growing bump pride of place.

Highlights include a 90s inspired green haltertop, *that* Dior Paris Fashion Week get-up (which involved a lingerie set worn under a lacy teddy with knee-high leather boots), and more recently an ICONIC lewk that accompanied her announcement of her second pregnancy with A$AP Rocky at the Super Bowl.

Undeniably one of our generation’s most major style icons, there was no doubt about it that the first-time-mum would bring her A-game to the maternity-wear scene, but even the most devoted members of her Navy couldn’t have anticipated just how lit that A-game would be.

From numerous Oscar’s 2023 looks to Simone Rocha tulle dress delights, we’ve taken a sartorial tour of Rihanna’s maternity looks.

For more from Glamour UK’s Fashion Editor Charlie Teather, follow her on Instagram @charlieteather.