Rihanna Stars in New Campaign for Savage X Fenty’s Valentine’s Day Collection

With the launch of its new Valentine’s Day collection now just hours away, Rihanna’s Savage X Fenty has released a new campaign featuring the Anti artist (and national hero) alongside an assortment of models.

The brand’s Love On the Edge campaign puts new styles from the latest Glossy Flossy and Lace’d Up collections on display for a visual experience that also introduces an exclusive collab piece from Savage X Fenty and Fenty Beauty, i.e. the Gloss Bomb Heat lip-care product in a newly unveiled custom color known as Lavender Savage.

Below, get a closer look at the newly released campaign images. Joining Rihanna in the campaign are models including Lola Leon, Alva Claire, Quannah Chasinghorse, Tess McMillan, and more. Sales for the collection itself will start on Jan. 20 via the official Savage X Fenty site.

The latest from Savage X Fenty arrives mere weeks after Rihanna announced the brand’s first retail store locations, each of which are set to open this year. The first brick-and-mortar locations for the constantly-in-demand lingerie brand will be found in Las Vegas, Los Angeles, Houston, Philadelphia, and Washington D.C. While the Vegas locale is first up with regards to a launch, the other announced stores are expected to open their doors “in early 2022.”