Road Safety World Series 2022: EaseMyTrip becomes the presenting partner of T20 Tournament

The
current
partnership
is
yet
another
significant
EaseMyTrip
marketing
initiative.
This
association
demonstrates
the
brand’s
enthusiasm
for
considering
important
marketing
partnerships
as
well
as
its
firm
belief
in
supporting
and
addressing
important
societal
issues
like
traffic
accidents.

The
main
chest
of
Indian
jerseys
will
feature
the
company’s
logo
where
players
like
Sachin
Tendulkar,
Yuvraj
Singh
etc
will
be
seen
wearing
the
jersey.
Several
marketing
initiatives,
both
online
and
off,
will
be
used
to
promote
this
association.

The
purpose
of
the
RSWS
is
to
raise
awareness
of
road
safety
in
the
nation
and
around
the
world.
The
Road
Safety
World
Series
aims
to
promote
social
change
in
the
nation
and
transform
the
public’s
perception
of
road
safety.
The
Road
Safety
World
Series
(RSWS)
is
supported
by
the
Ministry
of
Road
Transport
and
Highways
and
the
Ministry
of
Information
&
Technology
and
Youth
Affairs
&
Sports
Government
of
India.

According
to
Nishant
Pitti,
CEO
and
Co-founder
of
EaseMyTrip,
“As
a
travel
brand
we
want
to
occupy
mind
space
in
a
wider
canvas,
and
what
better
way
to
do
that
than
cricket,
a
game
followed
by
millions
across
the
globe.”

RSWS
Season
2,
Sanjay
Bector,
Chairman
27th
Sports,
the
exclusive
marketing
rights
partner
of
the
Series,
said,
“It
is
a
big
boost
to
the
ecosystem
with
new
brands
like
Skyexch,
SAT
sports
news
and
EaseMyTrip
deep
diving
to
associate
with
an
event
which
is
not
just
about
the
game
and
the
Legends
who
are
playing
here,
but
a
movement
to
save
lives.”

Paul
Slatter,
Commercial
Director
at
27th
Sports,
added
“It
also
shows
the
evolving
mindset
of
brands
which
are
looking
beyond
just
commercial
tie-up
and
engaging
in
events
with
a
social
cause
and
a
broader
implication
towards
humanity.”

Yuvraj
Singh,
Harbhajan
Singh,
Irfan
Pathan,
and
Yusuf
Pathan
are
just
a
few
of
the
famous
players
who
play
for
the
India
Legends,
a
team
that
is
captained
by
Sachin
Tendulkar.
The
second
edition
of
the
RSWS
has
drawn
a
number
of
A-list
players,
including
Jonty
Rhodes,
Lance
Klusener
and
Makhaya
Ntini,
from
South
Africa;
Ian
Bell,
Nick
Crompton
and
Matt
Prior
from
England;
Tillakaratne
Dilshan,
Sanath
Jayasuriya
and
Thisara
Perrera
from
Sri
Lanka;
Brian
Lara,
Dwayne
Smith
and
Darren
Powell
from
the
West
Indies;
Shane
Watson,
Brett
Lee,
Brad
Hodge,
Brad
Haddin,
Stuart
Clark
and
Cameron
White
from
Australia
and
Ross
Taylor,
Shane
Bond,
Craig
McMillan,
Kyle
Mills
and
Jacob
Oram
from
New
Zealand.

The
matches
are
being
streamed
digitally
on
VOOT
and
Jio
while
being
broadcast
live
on
Colors
Cineplex,
Colors
Cineplex
Superhits,
and
the
recently
launched
Sports18
Khel.

Source:
Media
Release