Rolex Celebrates 30th Anniversary As Title Sponsor Of The Rolex 24 At Daytona

This past weekend witnessed a rip-roaring event at Daytona International Speedway as hundreds of automobiles in a host of five different categories raced one of the most famous endurance races of modern time: the Rolex 24 at Daytona. 

While the Rolex Daytona Cosmograph watch is one of the most coveted and beloved watches from the Swiss giant among the general collecting public, it is truly the most coveted draw for the racers. The winner not only gets a trophy, but – maybe even better — gets to take one of these very special Daytona timepieces home as a symbol of the big victory that he or she can wear any time. 

This year, Helio Castroneves took the Meyer Shank Racing team to the top of the boards and with that sweet victory, and he took a Daytona home, too. It was his second consecutive win at this race and so also a second Rolex. 

Making this year even more special for all concerned, especially Rolex, is the fact that  2022 marks  several anniversaries of Rolex and racing. It was in 1962 that the 24 Hours of Daytona first ran, so this year marks 60 years of the big event. It also marks the 30^th anniversary of  Rolex being a title sponsor of the event, with the very first Titled Rolex 24 at Daytona taking place in 1992. It also marks the 30^th year that the brand is the Official Timepiece of the Rolex 24 at Daytona.  

Rolex’s ties with motor racing date back to the 1930’s, and its relationship with Formula 1 racing began in the 1960’s when the brand partnered with three-time FIA Formula 1® Drivers’ World Champion Sir Jackie Stewart. The legendary racer won 27 of his 99 Formula 1® Grand PrixTM starts before he retired in 1973. He continues to be involved in motorsports and remains a brand partner with Rolex.