Russell Wilson Turns His Luxe Everyday Style Into The Good Man Brand

Russell Wilson has won Superbowl as an NFL quarterback and has progressed through his career with a mature, professional style and charm. Wilson’s athletic background innately dresses him in casual fits seen in hoodies and t-shirts, not straying far from mobility-inspired garments.

The 2014 Superbowl-winning quarterback cleans up at best, knowing to wear a suit for press conferences and events, adding dapper flash. The middle ground for Wilson is his Good Man Brand, with knits, button shirts, v-notch tees, joggers, lamb suede jackets, recycled polyester blazers, and cashmere sweaters.

Wilson’s fashion business launched in 2016 to remedy the menswear woes of dressing for the occasion, especially as a professional athlete. The opportunity has created a line of clothing that is easily approachable for the average man, seeking quality pieces with clean silhouettes, monocratic styling, and minimal motifs.

“I love business and have been surrounded by amazing entrepreneurs,” the Denver Broncos Quarterback says of his Good Man Brand venture. “When it was time to launch the brand in 2016, we did so with the mindset of having a menswear brand that works for every aspect of life and is sustainable. My focus was to build the ‘Mid-Range Game’ for men’s fashion – Welcome Good Man Brand.”

“We built GMB [Good Man Brand] for the people who want to live for what we stand for – Do Good, Feel Good, Look Good.” Russell Wilson has shown his talent on the gridiron and expresses himself equally off the football field. Now, with his B-Corp-certified company in full bloom, We make amazing clothes with great fabrics, but at the end of the day, we’re trying to inspire and empower. We’re celebrating our one-year anniversary of being a B-Corp-certified brand. This collection is 84% made with climate-conscious materials, our highest percentage yet.”

Russell Wilson’s fashion sense and taste have naturally evolved, partly inspired by pop star wife Ciara. “Before I met Ciara, my wardrobe wasn’t as sharp as it is today. She inspired me to step up my looks. With football, we are always in uniform, so it was important for us to build a brand and create a collection that is sustainable, stylish, and works for any part of my day when I’m not on the field or in the gym. We built a men’s line around not just looking and feeling good – but doing good.

The Good Man Brand is “Made to Move,” and for Wilson, this is the biggest compliment his line offers to men, and himself as a professional athlete. “Understanding how active my lifestyle is – going to practice, being a dad, hanging out with my family – all those things really played into what we wanted to design. It turned into a collection of fashionable, sustainable, and sensible pieces that are easy to style and comfortable to wear, but also allow you to look sharp and transition throughout any moment the day throws at you. Good Man Brand is ‘Made to Move!’”

Good Man Brand understands that style is different with a simple approach to creating a line and curating stylish, high-quality garments. “Some of my favorites are our leather sneakers made in Italy and our Hollis Pants – perfect for my everyday look when picking the kids up from school, heading into a business meeting, or going on date night with Ciara. Our goal is to make every man feel confident in every step they take.”

“We really wanted to create a collection that is the go-to for elevated essentials. I call it the ultimate 7-day wear with comfortable pieces that are durable. Our Knit Blazer is something that I love and can wear when hanging out in the house or out to dinner. Our Legend sneaker is the ultimate grand slam with every outfit,” Wilson describes. The flexible wardrobe that the Good Man Brand helps men build – the joggers, jackets, recycled polyester blazers, cashmere sweaters, and sophisticated pairs of shoes – caters to modern lifestyles, like other NFL quaterbacks, and athletes who are learning more about their style..