“It is tasteless and impossible to cook to create a cottage pie. I’m also concerned as now the plastic is in contact with the ‘meat’,” they added.
Sainsbury’s commented that as part of their “ambitious plastic reduction targets”, they are “always looking for new ways to innovate packaging”.
A spokesperson from the supermarket commented: “Our new vacuum-packed beef mince packaging uses 55 percent less plastic and saves over 450 tonnes of plastic a year, without impacting taste or quality.”
The head of retail consultancy Grocery Insight, Steve Dresser, added: “It’s fair to say the change has not been well received, at all.
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