One furious shopper took to social media to share a photo of the product which was on sale for a whopping £3.45. Hundreds of users responded to the post in the budget Facebook group, with most people criticising the recent price hikes, reports Manchester Evening News.
She wrote: “I’m sure some supermarkets are over pricing branded goods, so customers choose their own brands instead. These used to be £1.50.”
One person responded saying: “How can they think selling these cakes is normal at that price. Crazy.”
Another person said: “People need to stop buying any extras – cakes, sweets chocolates for a year – and see what happens. There is no need for these items to be so highly-priced.”
“They can bloody keep ’em at that price,” a third person added. “Rather make my own.”
The woman behind the original post explained why she decided to take the picture.
She said: “I actually took this photo because my daughter asked if I could get some for our picnic and I wanted to show her why I refused.
“I think Mr Kipling would be turning in his grave at these prices.”
Since she took the image, Sainsbury’s has put the packet of cakes on offer at £2, along with the Mr Kipling Angel Cakes and Lemon Slices.
But the retailer is not the only one to sell them at the higher price.
Morrisons is the same, at £3.45 a pack, while Tesco is selling them at £2.85, or currently £2 with Clubcard. Asda has them for £2 a pack without any promotion.
Responding to the shopper’s Facebook post, Sainsbury’s said the £1.50 price referred to was a promotional price, with the £3.45 “the base price” for the product until its £2 offer started.
A spokesperson for Sainsbury’s said: “While prices can go up and down for a range of reasons, we’re committed to offering our customers great choice and value whenever they shop with us.
“We have a range of Mr Kipling cakes available in our stores and many of them are on offer. Currently, Mr Kipling Mini Battenberg Cakes x5 are £1.15 and Mr Kipling Chocolate Cake Slices x8 are £2.”
A Mr Kipling spokesperson said: “The retail price of our products are at the discretion of the respective retailer.”
Stay connected with us on social media platform for instant update click here to join our Twitter, & Facebook
We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.
For all the latest Food and Drinks News Click Here
