Sales of Color Wow Dream Coat have shot up by 115% so stock up for summer before it’s too late

There are few beauty products that reach the same cult status as Color Wow Dream Coat. Since its launch in 2017, the spray-on treatment has gained a throng of celebrity advocates and avid beauty fans, all of whom rely on the myriad benefits it provides, from frizz-smoothing to heat protection. 

Just when we thought it couldn’t get any more popular, celebrity hairstylist Chris Appleton posted a TikTok video featured Color Wow Dream Coat that went viral overnight. In the video, which has 15.7million views, Chris shows viewers how the Dream Coat is able to completely waterproof the hair, meaning it becomes immune to frizz caused by rain or humidity.

“Here I have some moisture droplets, this is going to act like moisture that usually makes the hair frizzy,” he says. “Watch what happens when I put the water droplets on the hair. They literally bead off the hair so you can see, they’re literally rolling off the hair.  No more frizz, no more humidity, I’ve got your back. It’s literally by using this one product; Color Wow Dream Coat.”

Chris saturated his model’s towel-dried hair with the spray from root to tip and blow dried it into the hair. “Dream Coat literally changes the texture of the hair,” he explains. “Look how shiny it is! Honestly, it’s pretty wow.”

Dream Coat’s transformative powers are all thanks to its innovative invisible polymer technology, which compresses, tightens and seals each individual strand of hair to create a foolproof ‘humidity guard’. This ground-breaking technology is activated when heat is applied, for example with a hair dryer, and the smoothing effects last up to four washes, making it a year-round, time-saving essential. 

As if that wasn’t good enough, due to the weightless formula, it’s impossible to overload the hair, meaning you’ll never experience any kind of sticky or residue that weighs hair down. This comes as great news for anyone with thin or fine hair who finds anti-frizz sprays and serums have a tendency to weigh the hair down and make it look flat, or those of us with oily roots who tend to avoid styling products for fear of making hair look greasy. 

As a result of Chris’s video, as well as shoppers searching for a solution to heat-wave humidity hair, beauty retailer Justmylook has revealed that demand for the Color Wow Dreamcoat Spray has spiked 115% in the past month. 

As well as sky-rocketing sales, Dream Coat has hundreds of 5-star reviews on Amazon written by very happy shoppers, who are hailing the spray as a ‘miracle product’ for shielding their hair from the summer heat and humidity.