Samsung’s mobile chief reveals its design strategy for the latest foldables and wearables

Dr.TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics

Pointing out that a small millimeter change in the thickness of a device requires a breakthrough in engineering and “craftsmanship with passion.” When it works out, Roh says that the benefit of a thinner device to users is huge. He adds, “That’s why we’ve innovated to make our latest foldables slimmer and lighter than our previous generations.” He also states that Samsung has raised the standards for foldable smartphone ergonomics.

“With our Galaxy foldables, your self-expression reaches new levels with, literally, the most flexible camera experience in Samsung Galaxy,” Roh states. “You can capture the perfect angle, hands-free. The enhanced multitasking experience like a PC also raises the bar for productivity. You can work, collaborate, or game on the go.” He adds that the Samsung Galaxy tablets and the Galaxy watches are designed in the same spirit as they work together in an ecosystem that delivers a powerful connected experience.

The head of Samsung’s Mobile eXperience business noted, “When design comes together with technological innovation, it brings forth new possibilities. With innovative technologies, people can make the most of today and ultimately create the best possible tomorrow. We invite you to join us at Unpacked, where we’ll pull back the curtain on our latest devices and experiences — inspired by you, created for you.”