Budget-savvy shoppers, the wait is finally over. Ulta Beauty’s Gorgeous Hair Event is here, which means it’s time to fill up your shopping cart with hair-care products and tools that are — and I cannot emphasize this enough — 50 percent off. We’re talking about several brands you rarely find on sale such as Wella, IGK, Living Proof, Kristin Ess Hair, and more.
Whether you’re in the market for a new blow-dryer brush (looking at you, Revlon) or an under-$100 flatiron from Drybar or BaByliss Pro, or just want to browse all the shampoo and conditioner picks Ulta Beauty is offering — you’ve come to the right place. Every day from May 14 through June 3 is packed with deals that’ll upgrade your hair-care routine and make your strands look and feel healthier than ever. We recommend setting a reminder on your phone so you don’t miss out on a single deal.
To make the experience even smoother, we’ve listed some of the deals that you definitely don’t want to miss. You’re welcome — and happy shopping.
Week One Deals
Sunday, May 14
This year, Ulta Beauty is kicking off its biggest hair sale of the year with must-haves from Drybar, including the Tress Press Straightening Iron, is a 1.25-inch titanium flatiron that straightens, waves, and curls just about all hair types with ease. During this day, you can also score quite a few Matrix styling products at half-off, including the Fixer Hairspray, a flexible-hold hairspray that enhances and holds volume while minimizing frizz and flyaways.
Monday, May 15
Beach babe hairstyles are never complete without the IGK Beach Club Volume Texture Spray, a light and salt-free wave spray that hydrates each strand with glycerin. Now that Not Your Mother’s Naturals Royal Honey & Kalahari Desert Melon Leave-In Conditioner is on sale, you can have smoother, softer, and less frizzy hair for just $5.
Tuesday, May 16
As its name suggests, It’s a 10’s Miracle Deep Conditioner Plus Keratin that combines the strengthening powers of, you guessed it, keratin with conditioning ingredients like aloe vera and sweet almond oil to replenish and seal in moisture. Flat hair is a thing of the past, once you get your hands (and hair) on Living Proof’s Full Dry Volume & Texture Spray, an airy, buildable formula that will take your strands to new heights without crunchiness.
Wednesday, May 17
Keep heat damage at bay without weighing down hair with the Redken Quick Blowout Heat Protectant Jelly, Klorane is known for its line of dry shampoos, but this Strengthening Serum is worth checking out for its quinine and edelweiss formula, two ingredients that work together to make hair look and feel stronger and thicker.
Thursday, May 18
If you’re an avid at-home hair-dyer, Madison Reed’s Radiant Hair Color Kit comes in 36 brunette, blonde, and amber shades to test out. Not only does Kreyòl Essence’s Haitian Black Castor Rosemary Mint Oil smell amazing, but it also contains omega fatty acids and vitamin E, two incredibly conditioning ingredients that induce shine and softness.
Friday, May 19
With the Kristin Ess Hair Nanoblack 3-in-1 Ceramic Flat Iron, you can do much more than just straighten — it’s also useful for creating curls, waves, you name it. For fuller, thicker-looking hair out of the shower, lather up with Naturelab. Tokyo’s Perfect Volume Shampoo, a volumizing formula that contains strength-boosting ingredients like apple extract and proteins sources from rice and soy.
Saturday, May 20
You can upgrade your beauty sleep and prevent overnight hair breakage with Kitsch’s ultra-smooth Satin Pillowcase. Even Briogeo is joining this month-long savings event with one of the brand’s best-sellers, the flake-sloughing Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo.
Week Two Deals
Sunday, May 21
Soft, supple skin from head to toe is just a shower away with Ouai’s Scalp & Body Scrub, a gentle sugar-based exfoliant that sloughs away dead skin and rough patches while coconut oil adds moisturizing benefits. Your hair could also use a dose of the Biolage Strength Recovery Deep Treatment Mask, a mega-moisturizing deep conditioner that utilizes squalane to make hair silky-smooth, soft, and shiny.
Monday, May 22
With this super-size bottle of Curlsmith’s Curl Quenching Conditioning Wash, your cowash stash will be replenished for weeks on end. Pump up the volume of your hair with the Sexy Hair Big Sexy Hair Powder Play Volumizing & Texturizing Powder, a lightweight powder that adds fullness and body to your style.
Tuesday, May 23
Summer-ready waves in one step? Yep, that’s totally achievable, thanks to Andrew Fitzsimons’ innovative Model Volume Boosting Wave Spray formula. Invisibobble’s Original Multi-Pack comes with eight clear and chestnut brown-colored spiral hair ties that are gentle on strands as they keep them in place.
Wednesday, May 24
If you’re feeling experimental, feel free to slather on one of Keracolor’s 17 Color + Clenditioner shades, which softens and moisturizes hair with coconut and jojoba oils while distributing pigment for vibrant semi-permanent color. Your bounciest blowout yet is in your near future, especially when you use the Bondi Boost Blowout Brush Pro and its volumizing barrel to style it.
Thursday, May 25
Soften your hair while boosting shine with the silk-spiked CHI Silk Infusion Reconstructing Complex. If it’s been a while since your last color refresh, simply spritz the L’Oréal Paris Magic Root Cover Up on your crown for salon-level results in seconds.
Friday, May 26
Keratin Complex’s Keratin Obsessed Multi-Benefit Treatment Spray is infused with its namesake ingredient to enhance luster, manage frizz, and intensify the vibrancy of your hair color all at once. Bombshell curls are easier than ever to create, now that you can grab Hot Tools’ Pro Artist Black Gold Digital Curling Iron, which has a one-inch titanium barrel and an easy-to-navigate digital control panel.
Saturday, May 27
Bio Ionic’s 10X Pro Straightening & Styling Iron is designed with unique sonic vibration technology to polish hair for a smoother and glossier finish. You can also score Sebastian’s beloved Re-Shaper Hairspray, which holds hair in place without a crunchy feel for long-lasting style.
Week Three Deals
Sunday, May 28
Croc’s Classic Black Titanium Flat Iron straightens large, thick sections of hair easily, thanks to its wide 1.25-inch plates. Color-treated hair that’s looking lackluster will appreciate Wella’s Invigo Brilliance Mask, a caviar extract-infused mask that boosts color vibrancy.
Monday, May 29
If your hair concerns include frizz and dullness, the dpHue Apple Cider Vinegar Hair Rinse will transform the look and feel of brittle, lackluster hair in one five-minute session. Before you grab your blow-dryer, don’t forget to protect your hair from heat damage with the help of Joico’s ultra-lightweight Deft Damage Protective Shield serum.
Tuesday, May 30
Softer, shinier hair is just a few pumps of Innersense’s Sweet Spirit Leave In Conditioner, thanks to its nourishing blend of aloe vera, honey, and tamanu oil. Pin-straight strands are just a few swipes of L’Ange’s heated, goof-proof Le Vite Curve Ceramic Straightening Brush away.
Wednesday, May 31
The Toppik Hair Building Fibers became one of the most viral beauty products on the world wide web for its ability to conceal sparse spots on your hairline without looking unnatural. Hot Tools, as its name suggests, is known for its heated hair tools, like the blowout-creating Gold One-Step Hair Dryer.
Thursday, June 1
You can also stock up on Gimme Beauty’s array of hair accessories, including the Thick Hair Black Bands for thicker hair types. Biosilk’s Silk Therapy Original formula utilizes its hero ingredient, silk extract, to make hair smooth and shiny.
Friday, June 2
You know a hair tool like Revlon’s One-Step Volumizer Plus 2.0 Hair Dryer Brush is worth the viral hype when it’s gone viral on TikTok and has nabbed an Allure Best of Beauty Award. To define and hold the look of your curls without any crunchy feel of gross residue, try scrunching a few pumps of Design Essentials’ ultra-moisturizing Almond & Avocado Curl Enhancing Mousse onto your strands.
Saturday, June 3
Shiny, beachy waves are just a few minutes away when you grab BaByliss Pro’s Porcelain Ceramic Triple Barrel Waver, a gentle hot tool that creates effortless wavy hair. Create glamourously shiny hair with It’s a 10 Miracle Leave-In, a beloved elixir known for its conditioning and shine-inducing silk extract-based formula.
Don’t wait — shop all of the fantastic deals from Ulta Beauty’s Gorgeous Hair Event exclusively on ulta.com from May 14 through June 3.
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