See the inside of Virgin Voyages' cruise ship Scarlet Lady – ‘cruise gamechanger’

Richard Branson said: “For more than 50 years, Virgin companies have been bringing innovation to industries.

“Virgin Voyages is very much charting our own path, offering a fresh perspective on cruise travel with a mix of the familiar and a healthy dose of Virgin satisfaction.”

The cruise ship is adults only and guests can experience the “ask and you shall receive” customer service they’d expect from a luxury hotel stay.

President and CEO of Virgin Voyages Tom McAlpin said: “With Michelin-starred dining, an incredible spa, phenomenal on-board entertainment and amazing crew, our promise is to deliver a sophisticated, yet relaxed, adult-only experience—free of formality, where ordinary becomes extraordinary.

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See the inside of Virgin Voyages’ cruise ship Scarlet Lady – ‘cruise gamechanger’