September’s New Hair Launches Gives Classic Products Fresh Starts

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September’s hair product launches are all about new beginnings. We just saw ColourPop throwing itself into the ring with its first-ever hair-care line; K-beauty’s most popular sheet mask brand, Mediheal, ventured into a category it has never explored before; Australian hair accessories brand Damn Gina took its frizz-fighting talents to a lightweight hair oil, and vacuum maker Shark has a brand-new heat styling tool for you to experiment with. 

But that’s not all, folks. Several brands have also released new iterations of their best-selling products, like Eva NYC with a reformulation of one of its magical formulas and Pureology was a trendy twist on one of its Allure editor-favorite glosses. Amika also teamed up with a non-profit organization benefiting cancer patients with a jumbo-sized collab. Best of Beauty-wining brand Gisou also dropped a new scent of one of its beloved hair-care products. 

With fall days away, perhaps you’ll take the opportunity to finally dye your hair blue, give your scalp some extra attention, or even learn how to give yourself a smoother, longer-lasting blowout with the help of JVN‘s latest launch. September’s best hair product launches truly will give you much to consider, and you can check out all of them below. 

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

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