Singles’ Day sees surge in ‘nationalist’ spending as shoppers turn inward

From local fashion brands to traditional medicine, hot selling items during this year’s Singles’ Day shopping bonanza were mostly home-grown goods, reflecting rising nationalist sentiment among Chinese consumers.Domestically designed and produced products dominated the world’s biggest online shopping event, with sales volumes of novelty items such as museum merchandise, for example, reporting a fourfold increase on the first day of discounts compared to last year, according to the Chinese…

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