“The regulators in Europe have caught on and said, ‘Oh, this technology is available,’ ” Krantz said. “There are 35,000 lives lost on European roads every year. We want to save those lives.”
Two trends are developing with in-cabin technology. One focuses on making what drivers do in a vehicle intuitive, easier and safer, Reimer said.
Reimer used the example of drivers making phone calls in their vehicles.
“If you’re going to place that phone call using an embedded system with larger fonts, bigger type, it’s a lot more attentionally manageable than the smartphone,” he said.
The other focuses on gaining drivers and passengers’ attention rather than improving driver safety.
“There are another group of organizations out there that absolutely appear to be trying to cram more and more features in there and more and more apps in there for stuff that may very well not be socially acceptable,” Reimer said.
Companies such as Facebook and Apple are developing in-cabin features that don’t improve safety and prevent distraction, he said.
Reimer, who has worked with autonomous vehicle software company Aptiv on in-cabin technology and features, said sensors and cameras that make the driving experience safer represent where in-cabin technology should be headed.
“Do I need to be making Facebook posts, reading Facebook, or searching the web or asking Siri for the latest news while I’m traveling 75 miles or 70 miles an hour on the highway?” he said.
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