Stephen Curry signed a long-term extension that could lead to more earnings than his Golden State Warriors contract.
According to ESPN’s Nick DePaula, the NBA superstar reached an extension with Under Armour that will last beyond his playing days. While details of the potential “lifetime” deal weren’t disclosed, DePaula said it could wind up as one of the richest endorsement deals in sports history.
Curry, who signed with the company a decade ago, will become president of his signature Curry Brand. He’ll also be named a founding member of Under Armour’s newly developed Athlete Advisory Board.
“Belief is a big part of who I am on and off the court,” Curry said. “I believe in Under Armour and Curry Brand, the team now in place, and what we’re doing together. We share a vision for a big future ahead.”
BREAKING: @StephenCurry30 has signed a long-term extension with Under Armour, extending beyond his playing days.
Curry will be awarded substantial equity in UA and is now President of Curry Brand.“We share a vision for a big future ahead,” said Curry.https://t.co/hTb5bU60Kk
— Nick DePaula (@NickDePaula) March 30, 2023
Under Armour founder Kevin Plank said Curry’s contract could continually extend into a lifetime deal if meeting performance-based revenue goals. Curry will also receive stock equity that could cause the agreement eventually eclipse his career $470 million earnings in NBA salary, as of the end of his current contract through the 2025-26 season.
“There’s always been a continuation [in mind] with Stephen,” Plank said. “I couldn’t imagine Under Armour without Stephen, or Stephen without Under Armour.”
Plank added that Curry is “a better person than he is a basketball player” despite being the “best in the world” on the court.
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