Subaru sales rose 8.6 percent in September to 45,658, led by record sales of the Crosstrek and favorable comparables from ongoing inventory and production woes. It was the company’s second straight monthly increase. The company’s U.S. sales are off 13 percent year to date.
Notable nameplates in Sept: Crosstrek, up 36%; Forester, down 9.8%; Outback, up 20%.
Incentives: $453 per vehicle in Sept., off 62% from a year earlier, TrueCar says. For the quarter, incentives were $574, down 56% from a year earlier, TrueCar says.
Average transaction price: $35,008 for September, up 5.9% from a year earlier, according to TrueCar. For the quarter, ATP was $34,795, up 3.5% from a year earlier, TrueCar says.
Did you know? The Crosstrek bested its previous sales record from August 2019 by 232 vehicles. Of the eight nameplates in its lineup, four were up in September, and four were down.
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