The Swaraj Target 630 model will first be available through its dealer network in Maharashtra and Karnataka, at price starting from Rs 5.35 lakh (ex-showroom), it said.
The second model Target 625 will be introduced in due course, Swaraj Tractors, which is a part of the Mahindra Group, said.
The Group had last week announced its plans to launch a new tractor platform.
The new Swaraj Target range seamlessly combines power and advanced technology features, providing exceptional efficiency in spraying and various other applications, it said.
“Introduction of Swaraj Target opens a new segment for growth of Swaraj Tractors and facilitates horticulture mechanisation, a fast-growing segment in Indian agriculture,” said Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd. Swaraj Tractors manufactures tractors in 15HP-65HP range. “With this new platform, we are offering advanced technology that will assist farmers in achieving their targets in farm productivity by adopting modern agricultural practices and high value crops,” said Harish Chavan, CEO – Swaraj Division, M&M Ltd.
The group’s farm equipment sector on Thursday had reported a 4 per cent fall in total sales at 34,126 units in May, as compared to 35,722 units in May last year.
Domestic tractor sales declined 3 per cent at 33,113 units, as compared to 34,153 units in the same month a year ago.
Tractor exports were also down 35 per cent at 1,013 units, from 1,569 units in May 2022, M&M said.
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