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A North Carolina woman went above and beyond to stand out and get a Nike recruiter’s attention.
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Rather than emailing over the standard resume to the company, Karly Pavlinac Blackburn had her resume printed on top of a sheet cake.
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“A couple of weeks ago, I sent my resume on a cake to Nike,” Blackburn shared on LinkedIn.
“Nike was having a huge celebration for JDI day (Just Do It day),” she said, explaining that LeBron James, Colin Kaepernick and “other megastars” would be attending the event.
Despite learning that there were no open positions for the team she wanted to join, Blackburn wanted them to remember her when they eventually would be hiring.
“What better way than to send a cake to a big party,” she wrote.
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But once she and a former colleague brainstormed the cake idea, the question remained: “How could I get an edible resume on top of a cake delivered to a party (I wasn’t invited to), to the team I wanted it to go to, from North Carolina all the way to Beaverton, Ore.”
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With the help of a super-accommodating Instacart driver Denise Baldwin, the resume cake got in the right hands.
“Regardless if I get a job at Nike, the best thing to hear that day was Denise saying, ‘You have inspired me. This was meant to be. I am a mom and I am tired of doing Instacart. I know I have more abilities and qualifications to get something better.’”
Blackburn is still looking for the perfect job, according to an update on her LinkedIn, but told Today that she has since connected with Nike.
“I have a few meetings next week, so that’s exciting,” she said. “Now that this has happened, there are a bunch of companies that are kind of involved in the process. So I’m just trying to figure out where I fit in, what’s the right fit culture-wise, and a company that has a good mission and is doing something great, not just within their product, but for other people.”
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