Beauty Influencers & Experts

Thousands of video reviews, heart-eye emojis, and "OMG, I need" comments later, we've officially fallen…

When it comes to the bandwidth of our Amazon shopping carts, the limit (as Cady Heron would say) simply…

"I naturally have long, dark lashes that I further enhance with lash serums. However, they're very…

Admittedly, I was late to the party when highlighters spiked in popularity. High school-aged Maya was…

One wouldn't necessarily think finding a great bronzer would be all that difficult. But, when it comes to…

In my time as a beauty editor, I've noticed that it's the small and so-called mundane products and tools…

This eyelash curler is the best one I've ever tried. It has a smooth opening and closing action, a rounded…

Meet Kymberli Williams, the beauty, brains, and talent behind clean and effortless beauty looks. The Los…

Our Review: “To me, the formula is about as perfect as a tinted moisturizer can get. There’s no funky…

Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share…