Beautycounter Enters Ulta Beauty The clean beauty brand, which was valued at $1 billion in 2021 after private equity The Carlyle Group took a…
The 16 Most Hydrating Tinted Moisturizers For some days and for some people, foundations and concealers just feel like way too much work — and way too much…
The 15 Best Clean Mascaras That Won’t… Here at Allure, we're always testing new launches to find the best natural mascaras the beauty market has to offer.…
22 Amazing Brow Products Allure Editors… It doesn't matter if your face is graced with thin, sparse arches or the thick, bushy brows of Instagram dreams.…
23 Body Oils That Are So Good, Your Skin Will… You may have mastered your skin-care routine by now, but don't skimp on the rest of your body. Fortunately, staying…
29 Makeup Brands That Meet Allure’s Clean… As many of us become more conscious of what we're putting in our bodies, we're also turning to clean makeup brands…
33 Beauty Brands You Probably Didn’t Know… Attention, animal lovers: Your options for cruelty-free brands in the beauty space have grown considerably in the…