Don’t call Gwen Stefani’s GXVE Beauty a… ‘This is not another celebrity line. I’m not a celebrity,’ says Gwen Stefani. The former No Doubt singer’s make-up…
Victoria Beckham Is Wearing No Makeup Other Than… If you follow any celebrities on Instagram who happen to own beauty brands, you know you can expect some of their…
Scarlett Johansson Made Colin Jost Test Her New… Colin Jost is an eye cream guy. At least, that's according to Scarlett Johansson. "I've never had a partner who…
LaLa Anthony Went to YouTube University, Then… The year 2020 had a lot of us in our kitchens. Some of us were making sourdough bread — Lala Anthony was fermenting…
Peyton List Wants You to Play With Your Makeup,… Courtesy of brandTo take your makeup playtime to the next level, List also has a selection of four sets of face…
Hailey Bieber Just Gave a Major Tease of… We might be getting closer to the launch of Hailey Bieber's eponymous beauty brand, Rhode. How do we know? Well,…
The Celebrity Beauty Brands We Actually Want in… THE CONCEPT: The rapper has been teasing a (currently nonexistent) beauty brand throughout his entire music career,…
Machine Gun Kelly Wants to Be the Willy Wonka of… "Many of the men in Greek mythology were warriors or soldiers or gods who had used their strength, and then there…
At Last, Hailey Bieber Confirmed That Her Beauty… Hailey Bieber always lets us in on her best beauty secrets on her YouTube channel. It's there that she once…
We Tried Everything From Harry Styles’s… Senior beauty editor Dianna Mazzone wears Pleasing's The Pleasing Pen. Dianna Mazzone/AllureThe reason I say this…