Chinese brands

Taking cues from success stories like Shein, Chinese companies from tech start-ups to fashion manufacturers are…

After a new collection from Li-Ning drew criticism for looking like Japanese military uniforms, one executive made…

The ‘China chic’ or guochao trend has grown among young consumers in China – millennials and Generation Z – as seen…

Virtually every scent line To Summer produces is a sell-out, snapped up by online customers who are captivated by…