color wow

Memorial Day Weekend sales are just around the corner, and so many can't-miss deals have already started. So, it's…

Wintertime calls for warm beanies and plush wool sweaters, but our hair doesn't seem to enjoy them. When your hair…

Sol de Janeiro's Moisturizing Shower Cream-Gel transforms from a lotion-like consistency to a luxurious lather…

Amazon has been throwing a few surprise savings events this year, and we're pretty happy about it. As if the…

Nothing says, "I haven't gotten a haircut in 20 kajillion years" quite like split ends. One of the most frustrating…

Lorac's Pro palettes are classics, and the Matte Eyeshadow Palette is no exception. These eight neutrals suit any…

In the winter of 2020, while Allure's deputy editor Kara McGrath was bored at home with grown-out roots, she…

There's something about shopping at Sephora that makes us feel like kids at a candy store. Perhaps it's the fact…

Experimenting with new hair colors or styles is always a fun time, but do you know what isn't? The hair damage and…

For so many of us, our default image of a bob is a blunt, straight style, very much in the image of Vidal Sassoon's…