How Brands Can Get Influencer Trips Right
Tarte is known on TikTok and Instagram as the makeup brand that flies top-tier creators like Alix Earle and…
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Direct to Consumer
Nike’s Complex Relationship With Wholesale,…
Since 2017, Nike has severed ties with dozens of meaningful wholesale partners in an effort to focus on its own…
Can Indie Fashion Compete With E-commerce…
Ssense, the Canadian fashion e-tailer once valued at north of $4 billion, is perhaps best known for its currently…
How Brands Make Community More Than a Buzzword
Brands used to be able to turn first-time customers into repeat purchasers with discount codes or an invitation to…
How to Decode Gen-Z’s Evolving Relationship With…
More than any other cohort, Gen-Z is deeply connected to beauty. And why wouldn’t they be? These digitally savvy…
Ulta Beauty’s Merchandising Chief Looks Inside a…
As the beauty category continues to outpace the global economic outlook, conglomerates, retailers, brands and…
The Future of Performance Marketing
Two years after Apple threw a wrench in the once easy-to-penetrate online marketing ecosystem, Instagram ads remain…
Shopping Events Are Back. Here’s How to Make the…
On a chilly May afternoon, lucky pedestrians on Manhattan’s Columbus Avenue encountered a yellow food truck…
Byredo’s Ben Gorham on Propelling a Niche Brand…
This article first appeared in The State of Fashion: Beauty report, co-published by BoF and McKinsey &…
What Will Define Beauty’s Next Era of Growth?
This article first appeared in The State of Fashion: Beauty report, co-published by BoF and McKinsey &…