e.l.f.

It feels like Amazon Prime Day 2023 flew by, and as expected, the TikTok Prime Day deals were epic. If you didn't…

That hair tool that took over your FYP a couple of months ago? It's probably on sale. For the easiest hair-curling…

The Revlon Oil-Absorbing Face Roller took over just about every TikToker's face this summer for its adorably small…

While lip filler has become increasingly popular in recent years, it's not the only option for folks hoping to…

As a makeup lover, I’ve tried everything from drugstore to the highest end beauty products. I believe great…

TikTok-favourite beauty brand, E.l.f. is partnering with teen retailer American Eagle to create a line of…

If you're someone who doesn't put on a full face of makeup every day, you may have an idea that concealer is…

No matter your age, concealer is a great buy for brightening under eyes, covering blemishes, and more. However,…

If you're into a sculpted complexion — keep reading because the below is for you. Here we're talking about contour…

E.l.f. Beauty is going from TikTok to TV.The beauty brand, famous for its musical TikTok ads, debuted its…