e.l.f cosmetics

You can buy the most expensive contour stick, cream, or palette in the world, but without the right tools, your…

If you're still avoiding the TikTok bandwagon, we insist that you reconsider — not just for the cooking hacks and…

Both Allure contributor Kathleen Suico and Miami-based makeup artist Allison Kaye say this formula is essential in…

There are so many different forms of eyeliner on the market, but one of our tried-and-trues is a good ole' liquid…

Even as a beauty editor, I'm still always intrigued by a steal. I mean, what's better than a product that's under…

Because E.L.F.'s makeup and skin-care offerings are incredibly affordable and effective, wanting to fill up your…

Some tingle, some shine, and some shimmer — but one thing all tinted lip balms should do is hydrate. And while…

For a healthy, radiant glow no matter what time of the year it is, the best cream blushes are your best bet. Unlike…

Finding the best undereye concealer that checks all the boxes — looks invisible on, doesn't crease, and remains…

When it comes to highly coveted makeup drops, nothing tugs at the heartstrings of beauty lovers quite like the best…