e.l.f.

For the first time ever, e.l.f. Cosmetics, the affordable makeup brand found in retailers like CVS,…

The last thing anyone wants after spending umpteen minutes drawing on their most even, sharp, elegant cat-eye is to…

The beauty company today said its net sales grew by 49 percent in the third quarter ended Dec. 31, 2022, to $146.5…

The Estée Lauder Cos. and e.l.f. Beauty’s outlooks for 2023 couldn’t look more different: the cosmetics giant…

If you love eye makeup, you know the struggle is all too real when it comes to finding the perfect eyeliner. Of…

Whether your products of choice are liquid or powder, the Wet n Wild Kabuki Brush delivers smooth, even coverage.…

We love a good beauty deal, and with the holidays slowly approaching, a handful of sales are popping up for…

When you think of the best drugstore mascaras, the classic Maybelline New York Great Lash Mascara probably comes to…

These alcohol-free First Aid Beauty Facial Radiance Pads are actually safe enough to use every day if you favor the…

You've probably been warned by now that if you are going to pop by Target for a "few errands," you're most likely…