eye shadow

November's makeup and nail launches are all about holiday party preparations and making the whole place shimmer. No…

You can always spot an Allure editor perusing Target's virtual and brick-and-mortar beauty shelves for new (and…

The Etude House Oh M'Eye Line is a favorite of Korean singer/rapper Camo, who is known for nailing the siren eye…

Beige. Taupe. Chocolate. A neutral color scheme is pretty predictable but that doesn't mean it has to be boring.…

I spoke with McGrath over email, where she shared what exactly went into Swift's transformation for the project.…

We've all seen it: the classic black cat-eye. While it's relatively easy to apply, some days just call for a bolder…

Of course, jewel tones are always fun for fall, and September's makeup launches are sure to deliver in terms of…

If the saying is correct and the eyes have "it," what does "it" even mean anyway? As you can see from the following…

The hint of color is far more subtle than it appears in the tube. "It looks very natural, but it just gives you…

What do Ariana Grande, Machine Gun Kelly, Kim Chi, and Trixie Mattel have in common? Well, other than all having…