The BoF Podcast | Hallyu: How the Korean Wave Is…
Subscribe to the BoF Podcast here.Background:The Korean cultural wave, also known as Hallyu, has become a worldwide…
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Hallyu
Meet the stars riding the crest of hallyu, the…
Gochujang fried chicken at a gastropub in London. Girl band Blackpink front row at Paris fashion week. Hour-long…
It’s not just the Gen Zs: Why city-based…
In 2019, Hiramma Nagesh, a 47-year-old city-based homemaker, watched her first K-drama ‘Playful Kiss’…
Glass skin goals: What makes the Korean skin…
The impact of Hallyu (the Korean wave) has not only influenced fashion and entertainment choices of K-drama…
Korean films, dramas find global audience after…
When the 2013 Korean drama series My Love From the Star raked in 150 billion Korean won in China, the untapped…
Going the Hallyu way: Why more Mumbaikars are…
“The urge to learn Korean definitely started with my obsession over K-drama and K-music. Now I want to…