These Powder Foundations Offer Lasting Wear for… Available in 25 shades, it’s also one of the few powders that offers a wide range of coverage, from sheer to full,…
9 Best Drugstore Lip Plumpers That Add Volume… While lip filler has become increasingly popular in recent years, it's not the only option for folks hoping to…
12 Goof-Proof Tips from Makeup Artists… With the weather heating up, a new season of opportunities to try out all those summer eye, face, and lip looks…
Suhana Khan becomes the brand ambassador of… Suhana Khan, daughter of Shah Rukh Khan has become the brand ambassador of Maybelline New York. The rising…
The Best Undereye Concealers for Dark Circles Whether you didn't get enough sleep last night or are perpetually plagued with bluish rings below your eyes, the…
15 Volumizing Mascaras That Are Basically Lash… You don't need to have expert false lash application skills to achieve a thick, long, AND dramatic lash look. The…
Your Wednesday-Inspired Look Needs These Dark… We at Allure believe that bright red lipsticks and sparkly pink lip glosses have a time and place, but the best…
11 Eyebrow Pomades for Fuller, More Defined… Both Allure contributor Kathleen Suico and Miami-based makeup artist Allison Kaye say this formula is essential in…
6 Allure Editors Share Their TikTok-Worthy Lip… Now that you're all prepped on what a lip combination is, it's time for you to create one. Whether you're in the…
Perfect Your Cat-Eye With These Pigmented Yet… Eyes are the window to the soul, which explains our centuries-old passion for lining and defining them. Eyeliner is…