new launches

You can always spot an Allure editor perusing Target's virtual and brick-and-mortar beauty shelves for new (and…

October's haircare launches are for the curls. We don't want to spoil the surprises below, but a frizz-fighting…

What color comes to mind when you think of October? If a pumpkin spice latte-inspired hue came to mind, this…

Youth to the People is, without a doubt, one of the most popular skin-care brands amongst Allure staffers and…

With the first day of fall happening on September 22, your skin may be feeling the change of seasons. As you…

September's hair product launches are all about new beginnings. We just saw ColourPop throwing itself into the ring…

Of course, jewel tones are always fun for fall, and September's makeup launches are sure to deliver in terms of…

After winning multiple Best of Beauty and Readers' Choice Awards for its unique formulas and gaining the attention…

As much as we love full-coverage foundations, sometimes all we want is a light enhancement to our complexions.…

If you've got a certain amount of makeup, chances are there are a few ColourPop products lingering in your stash.…