phlur

Fragrance is powerful. It can be deeply nostalgic, transporting you to a specific time or place; it can also impact…

Phlur has undeniably become the darling of PerfumeTikTok, where fragrance enthusiasts rhapsodise so…

We at Allure are admittedly in a never-ending love affair with fragrances, but many of them come with price tags…

Valentino's Donna Born In Roma Eau de Parfum is the perfect addition to any floral fragrance lover's scent…

With the pandemic complicating shipping routes all over the world, people are getting their holiday shopping done…

Chriselle Lim is one of the original influencers. She started her blog, The Chriselle Factor, in 2011, posting…

Fine fragrance brand PHLUR is coming to the UK and exclusively launching into Selfridges on September 12th, priced…

Hot summer days call for cool summer fragrances, and while it's not exactly mandatory to switch up your scent with…