rare beauty

There's an art to makeup application. First, you need the right products: a foundation that perfectly matches your…

Bronzer is an essential part of your base makeup routine since it adds warmth and definition to the face, resulting…

Something that should be crunchy and flaky: a granola bar. Something that definitely shouldn't be: your curls.…

Selena Gomez channeled her bestie Taylor Swift at Swift's Eras Tour stop in Arlington, Texas on Saturday, April 1,…

Selena Gomez just wore what may be her longest braid ever. Gomez was all glammed up to celebrate the launch of Rare…

Selena Gomez, is that you? The singer, actor, and Rare Beauty founder revealed a brand-new hair color via Instagram…

Selena Gomez really brought her A-game with Rare Beauty's Soft Pinch Liquid Blush, which has racked up several …

If you're still avoiding the TikTok bandwagon, we insist that you reconsider — not just for the cooking hacks and…

We at Allure believe that bright red lipsticks and sparkly pink lip glosses have a time and place, but the best…

You know those lazy days at home where you don't have any firm plans, no looming deadlines or chores and nothing to…