shape tape

Color-shifting beauty products like Tarte's Maracuja Juicy Lip & Cheek Shift are all the rage on TikTok. Once…

If you're someone who doesn't put on a full face of makeup every day, you may have an idea that concealer is…

When it comes to making viral beauty products, Tarte is one of the few brands that know how to churn out hits. The…

Tarte's Shape Tape Concealer has been a hit since its conception and continues to be a consistent fan-favorite that…

Furthermore, Mehta suggests building and blending the product "gradually rather than all at once," starting with…

We know, there are so many beauty brands these days and it's hard to try them all. Let's face it, with everyone and…

In case you need additional motivation, fan favorites like the 50-shade Face Tape Foundation, as well as Allure…