south asian beauty

As an Indian bride, your wedding hairstyle might be lower on your potentially vast list of preparations. After all,…

After that, Diaspora Co. sets their new partners up for a successful harvest with new tools or machinery if needed,…

Squalane, panthenol, lactic acid — nope, these aren't the ingredients in our new favorite facial serum. All of…

Though Ranavat has been around since 2014, its advancement into big-name retailers like Sephora and Credo has…

Parul Bhandari, PhD, a sociologist and author specializing in gender, intimacy, and class, tells Allure that…

Main Match seems to have everything going for it, but the road to this momentous launch at Sephora as the…

May marks Asian American and Pacific Islander (AAPI) Heritage Month, serving as a reminder to appreciate,…

The American beauty industry wouldn't be what it is today without the influences of Asian skin care. Without brands…

The American beauty industry wouldn't be what it is today without the influences of Asian beauty. Without imported…

Allure speaks to Sanini about just that: celebrating Desi beauty aesthetics and rituals and how her content is…