Alibaba builds an army of 200,000 new…
Alibaba and its competitors are fighting for a shrinking pool of consumer spending amid a sputtering Chinese…
Browsing Tag
Taobao Live
Will the crackdown on China’s top live streamers…
The disappearance of Austin Li Jiaqi and Viya, once formidable sellers on Alibaba’s Taobao Live platform, has…
China requires influencers to have…
The guideline published on Wednesday require influencers to have relevant qualifications to discuss law, finance…
China’s ‘Lipstick King’ Austin Li Jiaqi abruptly…
The snafu has put pressure on Li, who has more than 64 million followers, to make up for the amount of sales lost…
Who is Viya, China’s fallen live-streaming…
It has been a spectacular fall from grace for Chinese online influencer Viya, who went from being the country’s…