trademark beauty

There's an art to makeup application. First, you need the right products: a foundation that perfectly matches your…

At under $30, the Andis Pro Dry Soft Grip Tourmaline Ionic Ceramic Hair Dryer is a no-brainer addition to your hot…

We know it may feel early to be holiday shopping, but here at Allure, we think it's never too early to shop for…

Beauty is for everyone, yet many products available today are still not made to be accessible to everyone. It was…

For so many of us, our default image of a bob is a blunt, straight style, very much in the image of Vidal Sassoon's…

Shag haircuts took over the world in 2021, and their dominance has continued throughout 2022. The trendy haircut is…

Blow-drying your own hair can sometimes feel like a very vigorous arm workout as you try to effectively maneuver…

If you've been going about your days just wishing you had the perfect hot styling tool, the best Cyber Monday…

If you've been going about your days just wishing you had the perfect hot styling tool, the best Black Friday…