Viya

The disappearance of Austin Li Jiaqi and Viya, once formidable sellers on Alibaba’s Taobao Live platform, has…

Fan Sifeng was ordered to pay back taxes, late fees and fines after failing to report his full income, following…

The guideline published on Wednesday require influencers to have relevant qualifications to discuss law, finance…

In a rare move, the newspaper accused the outdoor gear retailer of wasting revenues on advertising, particularly by…

The snafu has put pressure on Li, who has more than 64 million followers, to make up for the amount of sales lost…

Disruptions to deliveries have made it more difficult for live-streamers to sell goods and get advertising deals,…

A Zhejiang consumer rights watchdog has named and shamed live-streamers including industry heavyweight Li Jiaqi and…

Live-streaming stars in China’s e-commerce hubs, spooked by the unprecedented fine levied this week by Hangzhou’s…

It has been a spectacular fall from grace for Chinese online influencer Viya, who went from being the country’s…

The tax bureau of China’s e-commerce hub Hangzhou has fined leading e-commerce influencer Viya a record 1.34…