TATA Open Maharashtra: Tata Motors continues sponsorship for the 5th consecutive year

South
Asia’s
only
ATP
250
is
set
to
kick
off
on
December
31
in
Pune.
The
Company
today
announced
that
its
iconic
flagship
SUV,
the
all-new
Tata
Safari
will
be
the
Official
Partner
for
Tata
Open
Maharashtra.

The
tournament
has
brought
some
of
the
world’s
biggest
stars
such
as
Rafael
Nadal,
Stan
Wawrinka,
Carlos
Moya
to
India
in
the
past
and
this
year
2014
US
Open
champion
Marin
Cilic
will
headline
the
highly
competitive
field,
featuring
17
top-100
players.

Driven
by
the
core
principles
of

“Sportification
of
India”,
Tata
Motors’ association
with
one
of
India’s
oldest
sporting
events
will
continue
to
play
a
crucial
role
in
promoting
the
sport.

“We
are
thrilled
to
extend
our
partnership
with
one
of
India’s
most
trusted
brands,
Tata
Motors
for
the
fifth
year
in
a
row
now.
This
adds
to
the
credibility,
trust
and
partnership
that
we
share
with
them
as
we
celebrate
the
milestone
fifth
year
of
the
tournament
in
Pune.
We
are
grateful
for
their
continued
belief
in
us
and
support
in
the
journey
of
this
tournament
which
is
set
to
witness
some
of
the
big
stars
in
action
from
across
the
world,
once
again,”
said
Mr.
Sanjay
Khandare,
Treasurer
of
Tata
Open
Maharashtra,
who
is
also
an
IAS
officer.

Tata
Motors
has
a
rich
history
of
association
with
various
sports
events
in
India.
It
has
been
at
the
forefront
of
India’s
mobility
revolution
for
more
than
75
years
and
continues
to
offer
an
extensive
range
of
smart,
sustainable
and
integrated
mobility
solutions,
a
diverse
portfolio
that
includes
cars,
sports
utility
vehicles,
trucks,
buses
and
defence
vehicles.

Commenting
on
this
association,
Mr.
Rajan
Amba,
VP,
Sales,
Marketing
and
Customer
Service,
Tata
Motors
Passenger
Vehicles
Ltd,
said,

“We
are
delighted
to
announce
our
continued
association
with
the
Tata
Open
Maharashtra.
For
this
event,
we
have
chosen
to
showcase
our
premium
flagship
SUV,
Safari.
The
Safari
brand
has
always
expoused
its
“Reclaim
Your
Life”
philosophy
and
what
better
way
to
do
so,
than
Sports?
The
power
and
performance
of
the
Safari
is
synonymous
with
that
of
a
highly
trained
tennis
player
and
it
lends
itself
aptly
to
this
wonderful
long-serving
association.”

Tata
Open
Maharashtra,
owned
by
IMG
and
managed
by
RISE
Worldwide,
will
be
conducted
at
the
Balewadi
Stadium
by
the
Maharashtra
State
Lawn
Tennis
Association
(MSLTA)
in
association
with
the
Government
of
Maharashtra.

The
partnership,
which
began
after
the
prestigious
tournament
shifted
to
Pune
from
Chennai
in
2018,
has
grown
immensely
ever
since.

Tata
Open
Maharashtra
has
returned
to
the
opening
week
of
the
calendar
as
the
qualifiers
will
begin
on
December
31
while
the
main
draw
will
take
place
from
January
2-7.